ENHANCING STUDENT MOTIVATION IN ESP BY INCREASING THE LEVEL OF ENGAGEMENT: A PROPOSED MODEL
Vol.6, Issue 2, 2020, pp. 201-216 Full text
DOI: https://doi.org/10.33919/esnbu.20.2.2
Web of Science: 000607561000003
Authors:
Albena Stefanova https://orcid.org/0000-0002-9757-3221
Georgi Zabunov https://orcid.org/0000-0002-5981-1372
Affiliation: University of National and World Economy, Sofia, Bulgaria
Contributor roles
Conceptualization; Investigation; Methodology; Data curation; Formal Analysis; Project Administration: A.S., G. Z. (equal);
Resources, Supervision, Visualization: G.Z. (lead);
Writing original draft, Writing – review and editing: A.S. (lead)
Abstract
The article considers the opportunity to enhance student motivation in the acquisition of English for specific purposes by increasing the level of learner engagement. The authors propose to use an interdisciplinary approach by applying tools that have been approved in marketing theory and practice for the management of consumer involvement in the purchasing process and adapting them to teaching ESP to increase course effectiveness. Marketing literature analysis reveals two important points. The first one is that in classical marketing, the concepts of enduring involvement and situational involvement are used and combined together to form a complex consumer response. In modern marketing, this complex response is called consumer engagement. The second point is that situational involvement plays a key role in shaping the complex consumer response. The authors' suggestion is to use situational involvement as the major tool for boosting student motivation taking into consideration factors such as the specific features of the new generations and the growing use of modern technologies in everyday communication and learning. A description of model tasks is given to exemplify their interdisciplinary nature as well as observations related to their use in class supplemented by student feedback.
Keywords: ESP, learning motivation, student engagement, enduring involvement, situational involvement
Article history:
Submitted: 2 May 2020
Reviewed: 4 May 2020
Revised: 17 November 2020
Accepted: 15 December 2020
Published: 21 December 2020
Citation (APA):
Stefanova, A., & Zabunov, G. (2020). Enhancing Student Motivation in ESP by Increasing the Level of Engagement: A Proposed Model. English Studies at NBU, 6(2), 201-216. https://doi.org/10.33919/esnbu.20.2.2
Copyright © 2020 Albena Stefanova and Georgi Zabunov
This open access article is published and distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0), which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and source are credited. If you want to use the work commercially, you must first get the authors' permission.
References
Ashwin, P., & McVitty, D. (2015). The Meanings of Student Engagement: Implications for Policies and Practices. In: A. Curaj, L. Matei, R. Pricopie, J. Salmi, & P. Scott (Eds.), The European Higher Education Area (pp. 343-359). Springer. https://doi.org/10.1007/978-3-319-20877-0_23
Bender, W. (2017). 20 Strategies for Increasing Student Engagement. Learning Sciences International. https://www.learningsciences.com/product/20-strategies-for-increasing-student-engagement
Bloch, P. (1981). An Exploration into the Scaling of Consumers' Involvement with a Product Class. In K. B. Monroe, & A. Abor (Eds.), NA - Advances in Consumer Research, Volume 08 (pp. 61-65). Association for Consumer Research. https://www.acrwebsite.org/volumes/9786/volumes/v08/NA-08
Brown, D. (2020). Demographic Shifts: The World in 2030. Cushman & Wakefield. http://info.cushmanwakefield.com/l/263412/2019-12-04/28v22b
Carver, D. (1983). Some propositions about ESP. The ESP Journal, 2(2), 131-137. https://doi.org/10.1016/0272-2380(93)90003-P
Celsi, R. L., & Olson, J. C. (1988). The Role of Involvement in Attention and Comprehension Processes. Journal of Consumer Research, 15(2), 210–224. https://doi.org/10.1086/209158
Crookes, G., & Schmidt, R. W. (1991). Motivation: reopening the research agenda. Language Learning, 41(4), 469-512. https://doi.org/10.1111/j.1467-1770.1991.tb00690.x
De Bot, K.D., Lowie, W., & Verspoor, M. (2005). Second Language Acquisition: An Advanced Resource book. Routledge. https://doi.org/10.4324/9780203446416
Dudley-Evans, T., & St John, M. (1998). Developments in ESP: A multi-disciplinary approach. Cambridge University Press. https://doi.org/10.1016/S0889-4906(99)00026-5
Engin, A. O. (2009). Second language learning success and motivation. A journal of social behavior and personality, 37(8), 1035-1042. https://doi.org/10.2224/sbp.2009.37.8.1035
Gardner, R. C. (1985). The social psychology and second language learning: the role of attitudes and motivation. Edward Arnold. https://doi.org/10.1037/h0083787
Gass, S. M., & Selinker, L. (2008). Second Language Acquisition: An Introductory Course. Routledge. https://doi.org/10.4324/9780203932841
Harmer, J. (1991). The Practice of English Language Teaching. Longman.
Houston, M. J., & Rothschild, M. L. (1978). Conceptual and Methodological Perspectives on Involvement. In S. Jain (Ed.), Research Frontiers in Marketing: Dialogues and Directions (pp. 184–187). American Marketing Association.
Howard, J.A., & Sheth, J.N. (1969). The Theory of Buyer Behavior. Journal of the American Statistical Association, January 1969, 467-487. https://doi.org/10.2307/2284311
Kearsley, G., & Shneiderman, B. (1998). Engagement theory: A framework for technology-based teaching and learning. Educational Technology 38(5), 20–23. https://nazaliache.blogspot.com/2015/12/engagement-theory-framework-for.html
Kotler, P. (2000). Marketing Management, Millennium Edition (10th ed.). Prentice-Hall.
Krugman, H. (1965). The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly, 29(3), 349–356. https://doi.org/10.1086/267335
Krugman, H. (1967). The Measurement of Advertising Involvement. Public Opinion Quarterly, 30(4), 583-596. https://doi.org/10.1086/267457
Majetić, S. (2013). Descriptive and Qualitative Analyses of How the Lack of Motivational Strategies Can Bear Negative Consequences on Students’ Learning Achievements. Asian Journal of Education and e-Learning (1)5, 262-267.
Neikova, M. (2010). Chuzhdoezikovo obuchenie za vyzrastni i izpolzvane na strategii za chetene na chuzhd ezik. Godishnik na departament "Chuzhdi ezitsi i literaturi", NBU [Adult language training and the use of foreign language reading strategies. Foreign Languages and Literature Yearbook]. Sofia: NBU.
Park, C. W., & Young, S. M. (1986). Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation. Journal of Marketing Research, 23, (February), 11-24. https://doi.org/10.2307/3151772
Parsons, J., & Taylor, L. (2011). Improving Student Engagement. Current Issues in Education, 14(1), 1-32. https://cie.asu.edu/ojs/index.php/cieatasu/article/view/745
Richins, M. L., Bloch, P. H., & McQuarrie, E. F. (1992). How Enduring and Situational Involvement Combine to Create Involvement Responses. Journal of Consumer Psychology, September, 143-154. https://doi.org/10.1016/S1057-7408(08)80054-X
Sherif, C.W. & Sherif, M. (1967). Attitude, Ego-Involvement, and Change. Greenwood Press.
Vivek, S. D., Beatty, S. E., Dalela, V., & Morgan, R. M. (2014). A Generalized Multidimensional Scale for Measuring Customer Engagement. Journal of Marketing Theory & Practice, 22(4), 401-420. https://doi.org/10.2753/MTP1069-6679220404
Vivek, Shiri D., Sharon E. Beatty, and Robert M. Morgan (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory & Practice, 20(2), 127–149. https://doi.org/10.2753/MTP1069-6679200201
Windham, C. (2005). The Student's Perspective. In D. Oblinger & J. Oblinger (Eds.), Educating the Net generation (pp. 5.1-5.16). EDUCAUSE. https://www.educause.edu/ir/library/PDF/pub7101.pdf
Review
1. Reviewer's name: Undislosed
Review Content: Undisclosed
Review Verified on Publons
2. Reviewer's name: Boris Naimushin, PhD, New Bulgarian University
Review Content: Undisclosed
Review Verified on Publons
Handling Editor: Stan Bogdanov, PhD, New Bulgarian University
Verified Editor Record on Publons