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THE LATINIZATION OF MOSCOW STREET SIGNS AS AN APPROACH TO URBAN NAVIGATION IN A MULTICULTURAL ENVIRONMENT

Vol.1, Issue 1, 2015, pp.97-115 Full text

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DOI: https://doi.org/10.33919/esnbu.15.1.8
Web of Science: 000449158700008

Authors:
Olga Suleimanova https://orcid.org/0000-0002-4972-0338
Affiliation: Moscow City Teachers' Training University, Moscow, Russia

Daria Holodova
Affiliation: Moscow City Teachers' Training University, Moscow, Russia

Abstract
The paper discusses directions in the Latinization of Moscow street signs as an approach to facilitating urban navigation in a multicultural environment. Existing transliteration standards are critically reviewed and compared in the aims of identifying the most suitable Latinization approaches to meet the requirements of the modern city.

Keywords: linguistics, Latinization, transcription, transliteration, street signs, translation

Article history:
Submitted: 21 August 2014
Accepted: 21 December 2014;
Published: 1 February 2015


СИСТЕМА ГОРОДСКОЙ НАВИГАЦИИ ГОРОДА МОСКВЫ КАК ПРОБЛЕМА МУЛЬТИКУЛЬТУРНОГО МОДЕЛИРОВАНИЯ ЛИНГВИСТИЧЕСКОГО ОБРАЗА ГОРОДА


Ольга Сулейманова, Дарья Холодова

Московский городской педагогический университет, Москва, Россия

Аннотация
В статье на примере системы городской навигации г. Москвы рассматривается проблема мультикультурного моделирования лингвистического образа современного города. Различные стандарты транслитерации подвергаются сравнению и анализу с тем, чтобы отобрать наиболее адекватный с точки зрения требований современного города способ транслитерации.

Ключевые слова: лингвистика, транскрипция, транслитерация, лингвистический образ города, перевод

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